Product Design Virtuoso | UX Innovator | Team Catalyst
Transforming Vision into Digital Excellence
I'm Michelle Morley, and I've spent 25+ years designing digital products used by millions of people across Fortune 500 companies and high-growth startups. I've led design teams at Capital One, Upside Business Travel, and Brightfield, environments where user experience directly impacts business outcomes at scale.
After years of leading enterprise design teams, I founded UX Strategy Lab to bring that same level of strategic thinking and execution capability to growing businesses. I focus on practical solutions that get implemented, not theoretical frameworks that sit on shelves.
What sets me apart is that I provide both strategic UX guidance and hands-on execution. I create the actual wireframes, prototypes, and design systems while bringing the strategic perspective of someone who's built products for millions of users. You get enterprise-level thinking with the agility of working directly with an experienced practitioner.
Outside of UX work, I run Chix and Wix, a candle company that keeps me connected to the real challenges of building a business; customer acquisition, operational efficiency, and sustainable growth. This entrepreneurial experience helps me understand the pressures my clients face and design solutions that work within real business constraints.
I believe exceptional design creates experiences that users genuinely want to use and recommend to others. My goal is to help businesses build digital products that deliver both user satisfaction and measurable business results.
Professional Expertise
By choosing me as your design leader, you're not just getting a skilled professional, you're gaining a passionate advocate for user-centered design, a strategic thinker, and a collaborative force that will elevate your products and drive your business forward.
Empowering Design Excellence
As a visionary leader, I:
- Cultivate high-performing design teams that consistently deliver exceptional results
- Implement efficient design processes and systems that accelerate development and ensure consistency
- Pioneer lean and agile methodologies to rapidly iterate and improve products
- Foster cross-functional collaboration, aligning design initiatives with business objectives
Driving Innovation Through Design Thinking
My approach to product design is deeply rooted in empathy and user-centricity. I excel at:
- Crafting intuitive, engaging user experiences that drive conversion and loyalty
- Leveraging data-driven insights to inform design decisions and strategy
- Implementing design thinking and lean UX methodologies to solve complex challenges
- Guiding products from conception to completion, ensuring a cohesive user journey
Entrepreneurial Spirit
As the founder of Chix and Wix, I've demonstrated my ability to blend creativity with business acumen. This venture showcases my:
- Keen eye for product design and branding
- Resourcefulness in building a business from the ground up
- Passion for creating unique, high-quality products
Collaborative Leadership
My leadership style is characterized by:
- Open communication and idea exchange across all levels of an organization
- Mentorship and career development for design team members
- Strategic partnerships with product, engineering, marketing, and customer service teams
- A proven track record of delivering compelling results that align with organizational goals